The Hon Alan Tudge MP launches The Salvation Army Red Shield Appeal to multicultural communities

Multicultural audiences are proud of their country of birth and proud that Australia has provided them with a new beginning. They look forward to opportunities where they can contribute back.

24 April 2018

(Translation appears in Arabic section)

Federal Minister for Citizenship and Multicultural Affairs, the Hon Alan Tudge MP, today launched The Salvation Army’s annual Red Shield Appeal 2018 to Australia’s multicultural communities to help raise $73 million across Australia for those in need.

The Red Shield Appeal launch to multicultural communities is one of the key events of The Salvation Army’s annual appeal, culminating with the nationwide doorknock weekend on 26-27 May this year.

Commenting on the launch, the Hon Alan Tudge MP said, “The Salvation Army Red Shield Appeal offers much-needed help, including to people from diverse cultures and backgrounds. Support like this is important to ensure Australia remains an open, inclusive and cohesive multicultural society.”

“We are proud that Australia is the most successful multicultural country in the world and the work of The Salvation Army and other groups in forging closer integration by new residents is a key part of this success,” continued Mr Tudge.

The Salvation Army’s National Chief Secretary, Colonel Mark Campbell, says the organisation’s services are open to every person who calls Australia home.

“Wherever there is human need, we will be there to serve without discrimination,” Colonel Campbell says.

The Salvation Army, affectionately known as The Salvos, provide a number of important social services for multicultural Australia, which can only be achieved through the continued support of the Australian community. 

“These services include homelessness support, women’s and children’s services, financial counselling through Moneycare, addiction and recovery services, legal assistance through Salvos Legal Humanitarian, English classes and many more,” Colonel Campbell says.

“We are urging the Australian community to dig deep to support this year’s Red Shield Appeal. It is only through the public’s support that The Salvation Army is able to provide a hand up to the most disadvantaged people in our community and give hope where it’s needed most.” 

Australia’s leading independent multicultural marketing agency MultiConnexions is once again partnering with The Salvation Army as the sponsor of this year’s launch. MultiConnexions CEO, Sheba Nandkeolyar, is proud of the long-standing relationship the company has built with The Salvation Army to support its work across Australia. Sheba believes that just as multicultural audiences are proud of their country of birth, they are also proud that Australia has provided them with a new beginning and look forward to opportunities where they can contribute back.